Ideas for Fictional Companies

·      Below you will find 5 ideas for possible companies and products or services to go along with them.
    
    Custom Seating Manufacturer

o   Designing custom chairs for a variety of purposes ranging from desk chairs, to sofas and dining chairs.

o   The main purpose is to build chairs to meet the customers needs, therefore no two chairs will be designed in the same way, however to meet the needs of multiple users of a chair, such as a family office chair, a chair would be designed to accommodate all users this would be done by conducting the same measurement and design procedures used to create a chair for an individual for each user, the chair would then be built with a memory function, similar to that of a power car seat and this would then adjust the chair to the custom seating position for the user.

o   There will be a website and mobile app to allow users to make chair adjustments if they are unhappy with the way the chair has been moulded/designed for them, if after making the adjustments online the chair still isn’t right it can be sent back to the factory to be adjusted to better meet the user(s) needs

·      Product Matching Services

o   The main aim is to find customers the product that will meet their needs best this could include things like the perfect car, perfect computer, perfect television or house hold appliance, etc. Also to make sure that customers don’t spend large sums of money and end up unhappy with their purchase decision

o   This type of business/ service would give the consumer extra piece of mind as secondary research will have been conducted by this independent service meaning there is lower chance of unexpected surprises when the customer makes the decision to purchase a product.

o   The best plan would be to start by specializing in one or two types of matching to gain market awareness and then branch out into to other areas. I.e. starting with car matching and branching out into appliance matching.

·      Breakfast Focused Restaurant with drive through

o   Yes, this may seem slightly unoriginal as many fast food restaurants already serve breakfast, however they don’t serve high-quality freshly made breakfast items as many of these restaurant simply reheat frozen/refrigerated items, this would offer freshly cooked breakfast items such pancakes, waffles and French toast, this would allow someone to get a fresh breakfast and take it to work with them in the morning.

·      Restaurants focused on healthy eating and using highest quality ingredients

o   Increase awareness of the risk of not living a healthy life style, this means that more and more people are trying to eat a healthy, balanced diet, however there are some reasons why this healthy eating hasn’t taken off, simply its just too expensive to do for a lot of people.

o   For this restaurant the prices would still feature a premium on top of traditional less healthy dining options however, the difference is the cost will still be less than the most high quality restaurants, the way this will be done is by offering slightly lower quality than expensive restaurants mentioned previously but still much better quality than traditional dining options, also the restaurant will have limited staff, instead tablets on the tables can be used to place orders, take out orders can be done online or via a mobile app. Both of these methods will allow the cost to be further reduced leading to lower prices or higher profits, more likely the former rather than the latter.

·  Noise Cancelling ear plugs- worn at night

o   These would be worn at night or anytime someone wants to try and escape from the world around them

o   Can be used by light sleepers who are easily awoken therefore leading to a better night sleep.

o   Prevents disturbances from others in the home/room. For example, a roommate that snores very loudly.

o   Marketing

§  Focus promotional material on relatable scenarios, this could give those who are dealing with these problems